October 31, 2019 Workshop

Shout it from a Mountaintop!
Communicating about Conservation and Telling Our Stories

Thursday October 31, 2019

Presentation

Planning Worksheet

Communications Audit Worksheet

Tips for Stories of Change (from Judy Anderson)

 

Do you ever feel like  your message is only reaching the same people?  This workshop can help!   Learn how a communication audit and a plan based on it can  help you better target landowners, supporters and the general public with mission-based storytelling. Learn how to take the first step in improving your organization’s communications and the role everyone in your organization can play.  This workshop will also include helpful tips on storytelling and the use of social media tools.

WORKSHOP PRESENTERS: 
Katrina Farmer, Monadnock Conservancy
Jen Pribble, Communications Manager, Southeast Land Trust

Who should attend:

  • Land Trust Marketing and Communications staff and volunteers
  • ALL staff and volunteers, because successful communications involves everyone!  Project managers, ED's and others play important roles when interacting with landowners, hikers, workshop attendees, etc.

Participants will learn about: 

  • How to do an audit of their organization’s communications/marketing efforts.
  • Options for creating a communications/marketing plan.
  • New ideas to increase recognition of their organizations.
  • New resources to help inform their organization’s marketing/communications strategy.
  • Building relationships with communications/marketing staff and volunteers from other land trusts